Tips To Choosing Ecommerce Platform
Product Image Handling
A product image that is cleverly conjured, attractive and explanatory, can result in fantastic visitor performance and conversion success. A good imagery or site design, one that does not only excel by way of its aesthetics and quality, but also sheer conceptual genius, can be a strong plus to allow your website carve a niche for itself in the competitive market. The problem is, not many eCommerce Platforms provide carefully thought out product designs or allow its control to avoid common SEO missteps like new URL generation at the time of product image shuffling.
Your first checkpoint therefore is to tick off an eCommerce Platform that does not allow proper product image handling. A product image is the closest your customer will come to see and experience a product online. Hence, choose an eCommerce Platform that helps come up with an interface that allows easy viewing of image and an Admin that allows changing, modifying, uploading and controlling images to showcase on the website.
Absolute Control of Head and Meta Tags
Your Title tag, H1 tag and image ALT tag includes, by default, the name of your product. This is a well accepted practice and makes a lot of sense if you are planning a few vigorous SEO exercises on your site. However, in the absence of an option to create custom Meta information, you could be in for a rude surprise on your way to optimizing your site, both on and off page. Life is easier when you can exercise free-will and change or modify things that ensure the best outcome of your endeavorsâ€¦in this case, titles, header tags, image alts, Meta descriptions, etc to suit your business purposes and needs.
Product Reviews can work wonders for your business
Have a product that has received good customer reviews? We recommend using it on your site to skyrocket conversions.
These days, a lot many eCommerce Platforms offer built-in review systems, which is a good thing because, while product images allow your customers to draw an idea of the products they can buy, product reviews throw insight into actual product quality. Because a product has been previously used by a customer and awarded with sustainable quality, prospective customers know what to expect. Consumer psychology works on a simple principle â€” if a product has benefited one, it will benefit others. Besides, customer reviews also establish your companyâ€™s authenticity, thereby helping to convince an increasing number of visitors to take positive action on your site, i.e. buy your products.
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