SEO Optimisation Tips: 5 Ways To Improve Your Search Engine Optimisation
SEO optimisation is essential if your site is to be found in the search results. But what do you need to do? And will what you do be safe as far as Google are concerned? Here are some simple SEO optimisation tips that will put you on the right track.
1. Page titles
These are probably the most important part of your site as they’re the thing potential visitors see before they even click on your link in the search results. Think how many times you’ve skipped clicking on a link because it looks dull and boring. Then check whether or not your page titles will pass the “would I click that link” test. If they don’t, you need to change them.
2. Meta description tags
These are the only part of your page that appears in the search engine results but not when your visitor arrives at your site. If you don’t have a meta description, the snippet of text that Google shows below your page title will be whatever its computer thinks is most relevant – which is why a lot of the snippets of text you see don’t look very enticing. By crafting a meta description tag for each page, you’ll give Google a text snippet to show that will encourage people to click through to your site.
These should be snappy, easy to read and they match up with the title that the visitor clicked on in the search results. They perform in the same way as a newspaper or magazine headline – leading you to read more of the page that you’ve just arrived at.
Relevant pictures make your pages look more exciting. A page without pictures is usually dull and boring, which doesn’t encourage people to read through it. Judicious use of pretty – but relevant – pictures livens up your pages and helps people decide to read more. From an SEO optimisation point of view, use the alt tag of the image to describe what the picture is about. And make the name of the image relate to the content of the page as well, rather than the default, forgettable, name that your camera gave it.
5. Page content
Google and the other search engines thrive on words. Sure, they can index pictures but they do a much better job of indexing and understanding words. Use enough words so that the search engines can get to grips with what each page of your website is about. But don’t drone on forever and lose your all-important human visitors. There’s a fine line to be drawn here but the easiest thing is to remember that we get bored easily if we see large chunks of text. So break it up with bullet points or numbered lists so that your thousand words (or whatever) doesn’t look daunting. Keep your writing easy to read and if you’re in any doubt, run it through a Flesch reading score program – some of the popular SEO plugins for programs like WordPress do this as a matter of course, so it’s easy to keep tabs on how simple or complicated your writing is.
Follow these tips and your SEO optimisation will be ahead of the majority of your competitors.
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