How to manage a global SEO campaign at SES London 2010

Byron Gordon, SEO-PR, interviews Erica Schmidt, iProspect and SES Advisory Board Member, about how to manage a global SEO campaign at SES London 2010. Erica says its a common mistake of people when approaching global seo projects to use a simple tool like Google translate. But that could cost you as its less about translation and more about localization. Erica also chimes in on how so many companies still lack a process of effectively integrating search into their production cycle. Erica says a way for search to be properly integrated into a companys production cycle is for a company to implement executive sponsorship. Erica then reviews some excellent tips on how to implement your global SEO campaign.
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