Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

Praise for Engage! “It’s no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you’re competing for second place.”
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet “Affinity is personal and emotional. Without personifying the company and what it symbolizes, it’s difficu

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